Insights & Lead Magnets

Playbooks for ambitious founders.

Practical frameworks, templates, and lessons from the front lines of African business development, free for you to use.

Market Research You Must Do BEFORE You Launch (Not After)

Most founders skip real market research and pay for it in burned cash later. This is the lightweight 5 step research process every pre launch business should run.

Free Pre Launch Market Research Checklist

1 Nov 2025 7 min read

Fundraising

The 10 Slide Pitch Deck Every African Founder Should Have

Investors decide in under 4 minutes whether to keep reading. Here is the exact 10 slide structure we use with our pitch deck clients, and the most common mistakes to avoid.

Free Pitch Deck Template (PDF)

4 Oct 2025 8 min read

Business Strategy

5 Reasons Businesses Fail in Nigeria (and How to Avoid Them)

Roughly half of Nigerian businesses don't see their fifth birthday. Here are the five fixable patterns we see again and again, and what to do about them.

Free 30 Minute Business Diagnostic Call

12 Sept 2025 6 min read